Why you can’t believe social media sentiment analysis (“It’s crap”)
There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
Mark Schaefer Articles
How to be the world’s greatest podcast sponsor
Being a podcast sponsor is a fun and valuable opportunity. Here are a few tips to get the most out of your advertising program.
The ultimate metric for crisis management
When all seems lost, the legendary PR leader Harold Burson offers words of wisdom on the ultimate metric for crisis management
Four options to transcend the social media clutter. Pick one and do the work.
Fake influencers might be getting all the attention but there are four legitimate ways to cut through the social media clutter and earn an audience.
Why management consultants are becoming the new ad agencies
Management consultants are attracting a growing share of the advertising business as companies seek alternatives to traditional ads and promotions.
How to give your first speech and knock it out of the park
Giving your first speech can be a nerve-wracking experience. Here are some pro tips to help you succeed with a great presentation!
Social media gurus and the elusive state of forgiveness
Social media can help us connect in amazing ways but it can also be a hurdle to forgiveness when things go wrong. The answer? Baby pictures.
Before you spend money on content promotion, read this
Content promotion is essential in a crowded and competitive marketplace but you’ll be wasting your budget unless you check this box first.
The Artificial Intelligence impact on marketing
In this episode of The Marketing Companion, Mark Schaefer and Tom Webster discuss the Artificial Intelligence impact on marketing.
Hire Mark to Speak
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.