Am I your friend or your brand?
I had a chance to support a friend but chose to be true to myself and my audience. Am I a friend or am I a brand? What would you choose?
Mark Schaefer Articles
Why inbound marketing costs inevitably increase over time
Inbound marketing costs go up over time, not down, as some advocates claim. Increased content competition makes inbound marketing more challenging.
Is a store with no sales the future of retailing?
Retailing is in a cataclysmic shift. But a new California shop may portend the future of retailing. Oh yes. It has nothing on its shelves.
How to make the Content Marketing Hierarchy of Needs work for your business
Not all content is created equal. Consider the Content Marketing Hierarchy of Needs and think about how you can make it work for your business
“Never ask why” and other life lessons from 65 countries
Traveling to 65 countries has provided a unique business and life perspective. This blog post takes you along on some of the adventures.
Will influencer marketing last?
Many critics are howling about problems with influencer marketing. It’s the right time to ask this question: Will influencer marketing last?
Why customers really don’t want to engage with your brand
Customer engagement has always been a driver of social media strategy. But maybe customers don’t want to engage with your brand after all.
10 Non-obvious advantages of social listening every business should discover
Magdalena Urbaniak of Brand24 shares 10 advantages of social listening and how businesses can take utilize it to further their brand or business.
Four reasons most marketing departments are stuck in 2010
The author describes how shocking it is that many marketing departments are stuck. He explains the four reasons why and issues a call to action for change.
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