Survival strategies for the post advertising world

post advertising

With our ability to skip, block, and pay our way around disruptive advertising, we’re seeing fewer ads … and believing them less, too. Smart businesses are starting to figure alternatives to this post-advertising world and that’s a vital topic of the new Marketing Companion episode Tom Webster and I bring to you today.

We lead off the show paying tribute to some of the worst marketing of the year, or should I say “wurst,” because the winners will all be receiving a home-made bratwurst courtesy of the Webster kitchens (your alternative to delicious!).

But then we get serious and talk about how “pipes” are making consumer decisions effortless. Amazon is an example. We can be lazy consumers and order right from our couch. Netflix is another example — it was recently rated as the best user experience of any consumer product.

Tom and I then turn to another fascinating variation of this topic. If ad traditional ads are drying up, what’s a brand to do? One answer of course is Google and Facebook which were responsible for roughly 75% of all digital advertising growth last quarter in the United States. 

But as Facebook, Google and now Amazon dominate the ad space, less businesses are interested in the new media darlings like Vox, Vice and Buzzfeed. Digital ads are killing traditional media AND new media, We base our discussion on a thought-provoking piece from Vanity Fair.

Finally, we look at another ad alternative — influencer marketing. How else can you explain why a 7-year-old boy earned $22 million on YouTube this year and Kylie Jenner became the youngest self-made billionaire in history at the age of 20? 

You can’t resist this right? Click to listen in! 


Click on this link to listen to Episode 145

Other ways to enjoy our podcast

Please support our extraordinary sponsors. Our content is free because of their generosity.

Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here:

RSM Marketing provides your much-needed outsourced marketing department. Why struggle with turnover and staffing when RSM clients receive a marketing director and all the resources they need under a flat fee monthly subscription. RSM employs dozens of specialists and experienced marketing directors to assist companies ranging from startups to market leaders with thousands of employees. Companies across the country from all categories are choosing this model to overcome marketing complexity and outpace their competition. The typical outsourcing client uses 11 RSM subject matter specialists but pays less than the cost of one FTE. RSM’s mission is to achieve breakthrough for clients. RSM has been named twice to the INC 5000 list. Visit RSM for special Marketing Companion offers.

Using the largest set of loyalty, point-of-sale and consumer panel data, combined with real-time predictive analytics and the IRI Liquid Data®technology platform, the IRI Media Center of Excellence helps CPG manufacturers, retailers and their agencies be more efficient and effective with their media dollars. IRI’s Media solutions target the consumers most likely to buy using actual purchase behavior, measure and optimize campaigns mid-flight, and provide a deeper understanding of cross-channel synergies post-campaign. This combination of highly comprehensive data sets, advanced analytics and robust technology offers clients 3-4 times sales uplift and up to 70% improvement on return on advertising spend. For more information, visit

SoloSegment’s Site Search Inspector illuminates a huge blind spot for marketing teams and helps them unlock the revenue trapped there. If you’re like 85% of companies, you have no idea what’s going on in your site’s search engine. You either don’t have measurements or you ignore what you have. Up to 30% of your visitors search and they could be your best customers. Site Search Inspector targets the site search customer experience with a set of proprietary measures designed to improve success. They’re so convinced you’re going to improve your success rates, they’ve tripled the free trial period to 45-days and they’re offering 10% off an annual subscription. You can find this special offer on

Illustrations courtesy

All posts

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast!

View details

Let's plot a strategy together

Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.

View details

Share via