Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

I’ve been hacked, impersonated, and scammed. Time to fight back

In the past two weeks I’ve been hacked, scammed and impersonated. Now facebook stole my blog’s name. Time to fight back folks!

How $1.50 can make or break your most important customer experiences

The author argues that the accounting department can’t be in charge of customer experiences. Satisfaction may come from engineering “peak moments.”

What does it take to create a podcast consistently for five years?

Mark Schaefer reflects on what it takes to create a podcast, the ups and downs, and how to keep it running successfully for five years.

The Argument Against Gated Content

Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.

Don’t blame the influencers for corrupt influence marketing efforts

Unilever’s CMO blasted corrupt influence marketing practices but this article explains that the real fault lies in his own company

If you’re not the alpha dog, SEO may be holding you back

Competing for SEO dominance may be like junkyard dogs fighting over the same bone. Maybe there is another way to maneuver if you’re not the alpha dog.

Case study: Winning the #WorldCup with Epic Content

One of our favorite case studies of all time is the story of how Nike used epic content to win the World Cup buzz. Here is the inside story of how some of the biggest names in sports came together to launch a massive marketing victory.

How to choose a personal branding theme when you have diverse interests

Choosing a personal branding theme is essential on your journey to become known. That can be tricky if you have diverse interests and passions. These guidelines will help you.

The Content Consistency Imperative

It’s tempting to take a break from the frenzy of content creation, but as the author learned, content consistency is key. In fact, it’s more important that genius or having that big idea.