Curiosity might be the most important soft skill in marketing. It fuels innovation, creativity, and insight. But can you get better at this? Is this is a skill you can nurture? Mark Schaefer and Jay Acunzo discuss on The Marketing Companion.
This is an examination of the biggest mistake content creators make today. It’s an improbable problem that is probably looking you right in the face every day.
A startup resort in rural Alabama struggled until a determined marketer turned it into an influence marketing case study.
Imposter syndrome seems to be ubiquitous. But what do you do with it? Mark Schaefer and Amanda Russell approach it from different angles.
A personal brand has to solve a problem. It’s not about you. It’s ultimately about serving the needs of your customers.
I’m working on a new book and studying inspiring examples of creative excellence. This topic is timely because we certainly have an epidemic of dullness in the world, and AI […]
“What business are you in” is one of the most important questions to consider in a marketing strategy. It’s not as simple as it seems!
Everybody wants to build a personal brand, but how do you know it’s working? How do you measure thought leadership. Here are five ideas.
Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.
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