Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Why the content marketing future is NOT in video content

Will you be left behind if you don’t produce video content? Here is evidence to explain why the content marketing world will balance out.

Content creation lessons from a tiny wedding toast

The speech was just 29 words, but they were the right words. Here’s why: Content creation lessons from a short wedding toast.

Is it just me, or does it seem like the ad industry is a hot mess?

The ad industry is in trouble and stock valuations are in a freefall. This podcast episode examines the problems in the ad industry.

The secret reason your blog comments are down

The number of blog comments has plummeted but I don’t care. Here’s why the blog comment situation might be out of our control.

How to succeed in the ego-ravaged drama queen world of social media

In many circles the social media ego rules. It’s hard not to be hurt when you’re left off these “lists,” but here’s a way to survive with pride intact.

Once you’re “KNOWN,” here’s how to stay that way

You’ve put your work into a personal brand but your status will dissipate if you don’t remain known in your industry. Here are five tips to sustain you!

The four disciplines that lead to consistent creativity

Is creativity a gift or can it be learned? Mark Schaefer says there are four everyday things you can do that will help lead you to consistent creativity.