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  • Home
  • About
    • Mark W. Schaefer
    • Frequently Asked Questions
    • Mark Schaefer in the news
    • Client List
    • Reputation
    • Disclosures
  • Speaking
    • Keynote speaker Mark Schaefer
    • Corporate Marketing and Social Media Workshops
    • Meeting Planner Resources
  • Publications
    • Audacious: How Humans Win in an AI Marketing World
    • Mark’s {grow} Blog
    • Marketing Companion Podcast
    • Mark’s Books
  • Community
  • Event
    • The Uprising
    • Photo Gallery
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Author: Mark Schaefer

Don’t block me bro: Internet ad blocking takes hold

Ad blocking seems to have the advertising industry in crisis but there doesn’t seem to be a unified plan to do anything about it. Why?

Behind the scenes: How to write a business book

Writing can be a tortuous task. Here is one path taken to write a business book.

Five lessons in marketing data analysis for beginners

A fundamental knowledge of marketing data analysis is critical. Here are a few ideas to help you get started

10 simple tweaks to generate more sales through blogs

Here are ideas to surround your content with helpful opportunities to create more sales through blogs

10 soul-grabbing brands that prove you don’t need SEO to succeed

Seth Godin says Google is making the Internet stupid. But these soul-grabbing brands prove otherwise.

Social Media in the workplace. Who needs it?

best social media platforms

Is social media in the workplace a right?

Your marketing success may hinge on Gray Social Media

Dark social media — content being transmitted in a way we can’t measure — is creating buzz, but gray social media may be the key to our success.

Four online marketing metrics to obsess about

Are you obsessed with web traffic? Maybe there are better online marketing metrics for your business!

What is the ideal blogging frequency for your business?

Tips for determining the optimal blogging frequency, whether it is for personal or business

I don’t know my online audience and neither do you

How well do you know your online audience? According to this post, not at all.

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