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  • Home
  • About
    • Mark W. Schaefer
    • Frequently Asked Questions
    • Mark Schaefer in the news
    • Client List
    • Reputation
    • Disclosures
  • Speaking
    • Keynote speaker Mark Schaefer
    • Meeting Planner Resources
  • Publications
    • Audacious: How Humans Win in an AI Marketing World
    • Mark’s {grow} Blog
    • Marketing Companion Podcast
    • Mark’s Books
    • Advertise with Mark
  • Community
  • Uprising
    • The Uprising
    • Photo Gallery
  • Classes
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Author: Mark Schaefer

25 Non-Financial Benefits of Business Blogging

The business benefits of blogging are well-known but there might be even more intangible rewards that can benefit your business. Here are 25 ideas!

Social media truly levels the playing field

Social media allows us to communicate and connect in amazing new ways and opens up new opportunities to those with disabilities.

Six ways to turn Yelp into your most effective marketing channel

Online customer reviews can make or break a business. Here’s a strategy to take control and thrive in this competitive environment.

The Six Stages of Emotional Branding

Beyond loyalty, “emotional branding” builds a fanbase that will defend you no matter what. Here are the six stages of that process.

Creating an inclusive social media event

It’s time to break the “glass ceiling” of traditional social media events. Social Slam is an event that features world-class content at a low price.

Social media, our voice, and the power to destroy

The social web is a place of stunning beauty and terrible darkness. This is a story of the Internet’s ability to destroy.

Why are America’s fastest-growing companies killing their blogs?

A new university study declares that blogging is dying but don’t put a nail in the coffin yet — a closer look reveals some surprises.

Forget demographics. It’s all about the socialgraphics

Traditionally marketers have used demographic and pyschographic data. Digital marketing today calls for adding socialgraphic data to the mix.

20 of the World’s Wittiest Twitter Bios

I know you LOVE these wittiest Twitter bios. Yes, they’re real and they’re fabulous. Here we go!

Case study: Content marketing success at a medical practice

Regulations and privacy issues make marketing a medical practice difficult but using unusual and effective content marketing is making a difference

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