Key to digital marketing success? Be less digital.
In an increasingly information-dense online world, leading academic and author Robert Cialdini suggests that “be more human” is the break-out digital strategy.
Social media and guerrilla marketing case study
Small businesses are applying social media to marketing efforts in many creative ways, but perhaps nobody thinks out of the box more than Nathan Dube! This explores some of his guerrilla marketing ideas.
Quit looking for the easy solution and do your marketing job!
Marketers and bloggers have taken the easiest approach to using new technology, resulting in abuse and a backlash. It’s time to get serious about marketing again.
Getting to yes on adopting social media marketing
In this video interview, David Rosen of Burson Marsteller discusses how he leveraged external news events to nurture client social media activities.
7 ideas to turn PowerPoint slides into social media marketing gold
Humble PowerPoint slides can go a long way if you use them creatively on the social web. Here are seven ideas to get the most out of your slides.
Social media pioneer says technology will transform education
How can technology and social media platforms transform how children interact and learn? You might be surprised by what LinkedIn’s founder has to say.
DenialPlus. A {growtoon}
Today’s social media cartoon takes aim at Google +. Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Do you want a blog community or do you just want nicey-nicey?
When I immersed myself in the social media world three years ago, one of the most remarkable things I noted was how freaking boring it was. There was an almost total lack of any meaningful debate or community. Sure, everyone SAID they wanted community … that was the big buzz word …  but that is NOT what was […]
Social influence and social media activism
I want to call-out this villainous company who is distiliing our personal information and peddling it to companies as “influence” without our permission. This is what they are doing: Taking our social media information and content — and in many cases PRIVATE messages and even emails — and using this information to help brands sell their stuff. […]
How many Twitter accounts should you have?
How many Twitter accounts should I have? I have been asked this question three times in 24 hours, most recently by Edwin Mysogland of Indiana who writes: I received your book for my birthday last month and I have found it to be a fascinating read. Forgive me in advance if I missed it, but […]