Join My Circle? A {grow-toon}
The making of a social media slut
I crossed the line. I think I have become a social media slut. Before I tell my tale, let me relate a few of my experiences this week … A very talented friend told me he was rejected for a job at a major ad agency because his Klout score was too low. A B2B marketing […]
Happiness, joy and a big fat Klout score
The reality of a big fat klout score
You’ve picked the wrong goal for your blog
Nearly every day I receive some variation of this question — “How do I drive more traffic to my blog?” I would go as far to say that there seems to be an obsession with traffic among bloggers. In my opinion, this is the wrong question to ask if your goal is to build and sustain a successful personal blog. […]
Blogs on auto-tweet and the new world of Triberr
? I had a chance to catch up with Dino Dogan, an irreverant blogger, co-founder of Triberr, and one of my most consistently interesting Twitter friends. I think you’ll enjoy this video! If you don’t know of Triberr, it has become a popular, yet polarizing, method for bloggers to share their blog posts on a […]
Are we killing our customers with too much engagement?
Social media consultants urge companies to start a conversation with customers. Most customers don’t want a conversation, though. Too much engagement.
Turn the beat around. Let’s blog upside down
By Mark Schaefer I’m asked to review a ton of blogs. Some of them are pretty sorry.  But with just a few little tweaks, they could be really great. Here are the three biggest beginner blogging mistakes I see every day … 1) Blogging upside down When most people tell a story, it’s linear. There […]
Social media and the end of empathy
Business success is built on empathy. Are we losing this ability?
Obama’s Town Hall Meeting versus Twitter Truth
Obama’s Town Hall Meeting versus Twitter truth
Blogging and your moment of truth
Blogging and your moment of truth