Six ideas to get your blog out of the fog
We have an extraordinary opportunity today! Thanks to Christina Pappas, a blogger with Zmags.com, we’re going to dissect her blog as a case study! Christina came to me with this familiar question: I joined my company in September of 2010 and one of my “missions” was to start and maintain a consistent blogging schedule. I […]
Steal this blog: Why the economics of blogging are broken
Imagine you have composed a beautiful song. This song is a culmination of years of music lessons, performing, and experimentation. You love your song. You’re proud of your song. Then unexpectedly, your hear your composition in a television commercial. You didn’t even know about this — let alone have compensation for it! Then you hear your song covered […]
How do I find the “voice” on my company blog?
I received this great question from Josh Cantrell, a B2B blogger … Who is my audience? Is it the people I want to sell to, or the people that will regularly follow our blog? How do I determine the blog’s “voice”? My writing style/personality may be different than the corporation’s. Do I do my own […]
How Social Media Turned a Brand Into a Revolution
As protesters in Cairo’s Tahrir Square faced off against government forces, they were prepared with this Facebook lesson from supporters in Tunisia: “Advice to the youth of Egypt: Put vinegar or onion under your scarf for tear gas.” This exchange (as reported by the New York Times) was part of a remarkable two-year social media collaboration […]
Reality check
Today my wife and I took my 8-year-old mentee Elijah on a hike, as we enjoyed a Spring-like day here in Tennessee. On the way home, Elijah noticed a copy of my book, The Tao of Twitter on the back seat. He was surprised that I had written a book and started reading it. After […]
20,000 Followers. Now What?
Does the number of Twitter followers matter? What happens when you reach 20,000?
How social media amplifies competitive advantage
When Jay Baer speaks, I listen. In fact, the blogger and co-author of The Now Revolution is one of the smartest guys I know. But he wrote a blog post this week that made me think a lot about the changing nature of competition. Jay’s premise is that through channels like e-mail marketing and social media, we now […]
Ascent of the social media climbers: Klout goes mainstream
How important is your social scoring and your social influence?
Please take accountability for your social media experience
Maybe it’s a coincidence, maybe it’s a trend, but I’ve noticed a few posts lately with a theme of how social media is becoming a mind-mucked echo chamber of mind-numbing sameness. If you’re in this camp, I’d like to give you a figurative kick in your sweet patootie. This attitude seems incredibly WHINY to me. […]
How to make your company blog connect like a personal blog
By Srinivas Rao, Contributing Writer As director of social media for Flightster one of my very first assignments was to create and maintain our company blog. When I researched other blogs in our industry and compared them with all of the personal blogs I read on a daily basis I was amazed at how bad […]