Five Mega-trends: How Social Media is Transforming Government
I’ve had the honor of providing business strategy consultation recently to a UK agency and in the process became immersed in current uses of social media in government. I learned so much that I considered a five-part series on the topic, but one post will have to do for now! There are unique political, security […]
Is Twitter for Everybody?
Is Twitter for everybody? This is the question that eventually gets asked by every person and every company trying Twitter for the first time. In the height of your initial frustrations, you may be wondering … is Twitter really for me? Most social media hype-masters will tell you “yes.”  Indeed, there is probably some […]
Five questions to help you choose your target market
Ken Rosen is an important part of our {grow} community and a wonderful strategic thinker. Today he graciously offers this guest post on choosing the right target markets: A Sales and Marketing Credo: “If you want to sell to me, solve my pain. And if you want to talk about my pain, do it in […]
Why are the “social media elite” ignoring us?
Why are the “social media elite” ignoring us? The answer may surprise you!
A Bold Experiment in Paid Content
We are about to witness an extremely important experiment in journalism, marketing and the economics of the Internet. Last Friday, the 159-year-old New York Times, arguably the nation’s most important newspaper, announced it would be charging a subscription for the online version of its product. In an email to current subscribers, the newspaper announced a […]
Eight Scintillating Lessons from SXSW
I heard a story about a business man who had a half-day layover in Paris. He told a local person he had four hours to see Paris and asked him what he should do. The Frenchman said, “Sit on the curb and cry.” That’s a little how I feel about trying to describe my first […]
Content Marketing is not Journalism
Last week I attended an explosive panel discussion at SXSW. With the mild-mannered title of “Debating Brands’ Role as Publisher” sparks flew as Joe Pulizzi, founder of the Content Marketing Institute and Lora Kolodny, a contributor to the New York Times and Money, sparred with the aggressive moderation of Tom Ashbrook , the host of NPR’s On Point, egging […]
Twitter at Year Five
Twitter has had a transformational effect on many individuals and businesses. Five years ago this week, the service launched as Jack Dorsey (@jack) sent the first Tweet. Here is Twitter by the numbers, courtesy of the Twitter blog: #tweets 3 years, 2 months and 1 day. The time it took from the first Tweet to the […]
A Scorecard on the 7 Blogging Essentials
This corporate blogging question was submitted to me by our good {grow} friend Brent Pohlman: On a scale of 1-to-5, with 5 being a requirement, which items are most critical to a great blog post? Great Title Image Introductory Paragraph Content with facts, figures and links, Call to Action, RSS Feed, Social sharing options Boy […]
On Twitter, no one can hear you scream
I had the strangest call from Charlie Sheen yesterday. “OK man, I’ve got 2 MILLION freaking people following me on Twitter and my Klout score still sucks. Ya gotta help me!” “Charlie,” I calmly replied, “Klout scores really don’t tell you much of anything. Don’t worry about it.” “But Mark,” he stammered, “This is all […]