Take the mystery out of Twitter once and for all
Twitter has changed my life. That is not the kind of statement I would make lightly, but it’s the truth. For about a year and half I have been teaching a social media marketing class to show others how Twitter can change their lives too — and it has worked! The success stories have been […]
Case Study: How Twitter Saved My Business
I loathe business networking. The Chamber of Commerce meetings. Networking “speed dating.” Trade shows. Business Networking International. But when I started my own business, this seemed to be the only alternative. My last “corporate job” was global in nature. For years I had been leading teams in China, Russia, Brazil, Australia — almost every corner of […]
How will you be remembered on Facebook?
Here’s a wonderful guest post from {grow} community member John White — one of my favorite writers on the web! “Daddy, tell me about Grandpa.” “I’m reading the paper right now, Johnny. Go look him up on Facebook.” How long do you think it will be before conversations like that start taking place? 2020 2050 […]
Case study: How one blog post helped me get a job in social media
Antonia Harler is a friend from the {grow} community who blogged and tweeted about her challenges finding a job in social media marketing. And then, it finally happened! She has been gracious to write this post about what it’s like finding a first job these days … Getting a job is tough. Especially when you […]
Confessions of a smartphone douchebag
I have developed a twitch. I can’t go more than 15 minutes without reaching into my pocket, pulling out my smartphone and checking in with the torrent of communications coming at me through email, the social web and my blog. It’s at the point where this has become an involuntary reflex like a breath or a […]
Case study: Fast-growing B2B expands social media exposure
Drew Hawkins has become one of the most consistent contributors in the {grow} community. He recently commented that he could relate to the research on the explosive growth of social media in small businesses because he was witnessing it first hand. I invited him to share his inspiring success story … When I started at […]
Pee-Wee Herman, the Pinnacle of My Career
One of my tweets was featured on the home page of Twitter today. Usually this is a spot reserved for celebrities, news makers and world leaders but today, it was me. This is what it said: Happy Groundhog Day to everyone. I am enjoying our beautiful Groundhog Tree and Hog-Nog today. May the peace of […]
QR Codes Have the Beer Can Problem
There continues to be a steady buzz about QR codes, those bar code-looking thingys that can be scanned by a smart phone to link you to added content, a website or perhaps even a coupon at the point of purchase. Here’s the Wikipedia definition. I’m not an expert in QR codes —Â or anything for that […]
LinkedIn Just Turned You Into a Butterfly
Don’t you think these bizarre new media “visualizations” have gone too far? The picture above is not a map of Africa on Acid, it’s a new LinkedIn product called InMaps. Here is how the company describes it: “InMaps is an interactive visual representation of your professional universe. With it you can better leverage your professional […]
Improve your blog. Stop writing for an audience!
I’m a little freaked about this post. I’m afraid people will read only the blog headline and get out their pitchforks and torches. So please glance at least a few more sentences before hitting the comment section, OK? I’d like to challenge this beloved notion — perhaps this social media myth — that you blog […]