How a Blog Went From Zero to AdAge 100 in Nine Months
The success of {grow} has been stranger than science fiction and a wonderful surprise. In less than nine months, it’s rocketed up the charts from being unranked to as high as 65 on the Ad Age list of global marketing blogs. My friend Adam Vincenzini recently asked me to describe the keys to this success. […]
The four keys to tweet success
A few months ago my friend Dr. Ben Hanna led an extensive statistical study to discover the optimal tweeting strategy by running matched tests of tweets over a period of weeks. He uncovered some very interesting ideas that will help you get more out of every tweet! Tweet quality versus tweet quantity – The study […]
Your company’s single biggest mistake on Twitter
Let’s start this post with a little quiz. I’ve assembled a few Twitter avatars from my Twitter stream. Take a look at the line-up and think about which company you would most likely follow and relate to … I’ve used this example in many of my classes and the answer is usually unanimous — Megan […]
Let’s not have a Quor-gasm
I don’t like Quora. As far as I can tell I stand alone in this sentiment. Every blogger this side of Silicon Valley has lined up behind Robert Scoble’s opinion that Quora is the future of blogging. I am an unabashed fan of The Scobelizer. He is usually right, and much smarter than me. Most people are. […]
Is it OK to fake your tweets?
The other day a prominent Twitter celebrity was kind enough to re-tweet one of my blog posts. It was not Kim Kardashian. At least that time. Any way, because of his power and influence, my link was promptly re-tweeted by 12 of his followers. Wow, that’s influence right? Only problem is, in that period of time, my […]
Five Hidden Secrets of Social Media Failure
2011 will be a year when many marketing professionals hit the social media re-set button. After climbing aboard the “engagement train” for fear of being left behind, many marketers will come up empty when they try to explain what they actually achieved for the money. The honeymoon is over. Show me the money. This theme […]
The 10 Best Company Blogs in the World
The 10 Best Corporate Blogs in the World
Ten blog posts that made a difference
There is a 90% chance that you were not reading this blog one year ago. I’ve covered a lot of ground since then so I thought I would reflect on 2010 and some of the blog posts that I think made a difference. Since I posted more than 220 articles, the top 10 represents less […]
Social scoring and the business case for blocking Twitter spammers
Judging by her school-issue personal photo, Twana Florance appears to be a mild-mannered, middle-aged matron from Twin Falls, Idaho. But there is no Twana Florance. Twana is probably some teenager in a Third World country hired to propagate and populate fake Twitter accounts that will later be sold on eBay. Twitter has done a good […]
A Very Lite Brite Christmas
At this time of year I’m not thinking too much about marketing and business so I just thought I would tell you a Christmas Story. This is the tale of the only Christmas present that ever made me cry. When I was a little boy, all I ever wanted for Christmas was a Lite Brite set. Lite […]