The blogger’s end of the year report card
I’m going to take a few days off over the holidays to relax, do some writing, and reflect on my blog and my business. I know that to earn your support, I need to keep listening to your feedback and improve the experience you have here. Would you do me a great favor and please […]
The Majestic Hope of Social Media
This has been a strange year of growing pains for the social web — privacy issues, cyber-bullying, gurus galore, and technical failures seemed to dominate the headlines. But there’s something amazing and wonderful ahead. Can you feel the hope and momentum building like I do? Here are three reasons to be excited about the next year of […]
Case study: Social Media Makes Big Splash for Small Entrepreneur
Here is the most colorful social media success story you’ll ever read! The story starts with paint. Colorful … get it? I crack myself up. My friend Julie Boney became tired of painting splotches all over her walls every time she wanted to re-decorate. So she invented a product called “Small Wall” that allows decorators […]
20 of the all-time best Twitter bios
best twitter bios
Social media success story: Marketing a medical practice
Here is one of the toughest marketing challenges I can imagine — engage customers with a medical practice, which of course is surrounded by patient privacy issues. To make things even more difficult, the practice specializes in cosmetic surgery — not a subject people usually want to pronounce in a public sort of way. Add […]
Overcoming blogging’s fear factor
I talk to a lot of bloggers. In fact I speak to some blogger somewhere almost every day … supporting, encouraging, listening, and helping where I can. And I think I’ve determined the biggest hurdle that keeps people from ever beginning a blog. It’s not a lack of ideas. It’s not time. It’s not writing ability. It’s CONFIDENCE. […]
The five elements of a perfect blog post
“How do I create the perfect blog post?” That question by a young student stopped me in my tracks. After all, is there such a thing? I had to dig deep on this question and turned to the qualities of my favorite bloggers to find some common themes. They seem to fit for me — leave a […]
Why Facebook is more important than your house
Why is it easier to change your home than change your social network? A surprising answer!
Get ready. Social scoring will change your life.
Social scoring is a new trend to identify social media influencers. Could it catch on with brands?
How to become a Google whore
I have always struggled to balance the time needed for SEO with the organic attention I might get through the social web. Through the encouragement of others, I’ve decided to pay more attention to SEO and aggressively populate my posts with key words to drive hoards of people to my website. This is my first attempt […]