How to Design an AI Marketing Strategy
An AI marketing strategy is probably in the cards for most businesses. But where do you start? Mark Schaefer provides helpful tips for large and small businesses.
A radical idea about AI and marketing
A collection of thoughts about AI and marketing, LinkedIn scams, and marketing innovations from Mark Schaefer
Master the Art of Business Narrative: A Game-Changer for Marketers
Business narrative is different from storytelling and using these fundamental techniques
How to Make Your Podcast Last 10 Years
The Marketing Companion podcast is ten years old with 2 million downloads. What are the lessons from this durable show?
Why Threads won’t work without Gen Z
Threads is supposed to be the Twitter killer but Mark Schaefer argues that it’s on a perilous path that won’t work without a boost from the kids!
My journey with nerves
Starting a speaking career can mean overcoming a journey with nerves. Two experts weigh in on overcoming the fear of public speaking!
When it’s time to abandon a strategy and listen to the world
Too many business leaders fall in love with a vision. But there is a time to abandon a strategy and listen to where the world wants to take you.
The Most Amazing Content Marketing Miracle
It seemed impossible to coordinate 36 authors across 15 time zones but the result was more than a book. It was a content marketing miracle.
How to beat ChatGPT and the new wave of Content Shock
Feeling threatened by AI? There is only one way for creators to beat ChatGPT.
Three marketing lessons from America’s greatest writer
I was saddened by the passing of Cormac McCarthy, who holds a special place in my life for three reasons: He was my favorite author He grew up in my hometown of Knoxville, TN, and wrote about the city in many of his books. After attending the university, he lived in a home about 1,000 […]