Marketing legend Sandy Carter riffs on Web3
Marketing legend Sandy Carter gives her take on Web3 and beyond.
Reconsidering the marketing budget when everything is marketing
Have you considered how HR, Purchasing, and Transportation are part of the marketing budget?
Five things I would do differently if I were starting over
How would I adjust my career if I were starting over?
The thunderous collision of civil activism and marketing
Civil activism and marketing make for uncomfortable yet unavoidable partners. Mark Schaefer and Brooke Sellas discuss this thunderous trend.
The Groundhog Day Debacle (a little fun)
Groundhog Day gets chaotic in my family.
How you can stumble into business success like Trader Joe’s
Trader Joe’s is a shopping cult. But the strategy behind this success will shock you!
In praise of working yourself sick
Working yourself sick is never a good idea, except when it is.
Is your marketing getting a little better each year? That’s not enough.
Are you doing a little better each year? Marketing iteration may be a path of obsolescence.
15 Popular Marketing Trends: Hot or Not?
On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on the relative importance of: social media marketing content marketing email marketing blogs/newsletters live stream video podcasts Discord direct mail influencer marketing online customer service/customer experience […]
I launched a creator crypto token on Rally.io. Here’s what happened next.
I launched a creator crypto token on Rally.io called $RISE and I’ve already learned a lot of hard lessons.