Considering conversation as a marketing strategy


I don’t think there is any more important battleground for marketing today than the effort to form relevant new customer connections. Traditional connections are being threatened on every front:

  • Loss of online tracking data
  • Stricter privacy regulations
  • Inability to properly staff call centers due to labor shortages
  • Surge in customer complaints due to supply chain disruptions
  • Historic transition to online interactions amplified by the pandemic

On the new Marketing Companion episode, Brooke Sellas (overcoming COVID!) and I explore how new opportunities for “conversations” can spark new marketing opportunities. We look at:

  • How customer care is a new “seam” of opportunity for marketers
  • The fascinating social psychology of conversations that leads to customer intimacy
  • The role of AI in customer care today and in the metaverse?
  • Why most marketers are grossly overlooking the link between customer conversations and sales

This is a great show full of new ideas and original insights. Click here to enjoy it all:

Click on this link to listen to hear Episode 243

More information on the topics covered in this show:

Information on Brooke’s new book

Mark’s book Marketing Rebellion

Philip Kotler interview on The Marketing Book podcast

Samantha Stone

Other ways to enjoy our podcast

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customers in the metaverseSendinblue, an all-in-one digital marketing platform, empowers small businesses through end-to-end digital marketing campaigns. Sendinblue allows you to create captivating and personalized email campaigns, custom landing pages, signup forms, automated workflows, transactional messaging, CRM, and more. Marketing Companion fans can click here to learn more about Sendinblue and sign up for a free trial!

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