How technology enables new customer conversations
Technology is creating incredible opportunities to connect with customers in meaningful new ways. Mark Schaefer and Brooke Sellas look at some of the most exciting examples of how marketing and customer connection might be transformed. In a comparison of person-to-person contact and chatbot contact, researchers found that the expectations of personal and digital solutions are nearly […]
Five reasons content marketing is a mystery to me
Content marketing is not as straight-forward as it appears. In fact, it can be a downright mystery!
Virtual conference success story: A one-month pivot
No pandemic could stop the ABA or close them down as they pivoted to a create a virtual conference success story in a matter of days.
Marketing authority Mark Schaefer joins B Squared Media
Mark Schaefer joins B Squared Media as Chief Operating Officer.
Is the pandemic driving a new marketing rebellion?
Mark Schaefer contends that the pandemic is accelerating inevitable trends, including a marketing rebellion.
A very personal view of the pandemic
This Marketing Companion episode provides a personal view of the pandemic as Mark and Brooke discuss the impact on their lives and businesses.
What is the future of conferences and public speaking?
The future of conferences is uncertain as the coronavirus upends the business world. New research points to a probable scenario.
FREE! Mark Schaefer’s Pandemic Business Strategy Playbook
Business strategist Mark Schaefer offers a completely free pandemic business strategy playbook.
An updated formula for creating content that stands out
Content that stands out needs to be relevant, interesting, timely, entertaining — and something more!
Why I’m not dismayed by the post-crisis economic projections
Post-crisis economic projections are dire. I’m not impressed.