Do you create content for clicks or as an act of service?
To stand out today, too many are trying to be sensational or outlandish. But an alternative is to create content as an act of service that creates a legacy.
Five of my best insights on becoming a great marketing consultant
How do you become a great marketing consultant? Here are personal lessons learned from Peter Drucker, one of the most legendary consultants of all-time.
Start a personal content journey with your truest sentence
Everyone faces writer’s block at some point. One way to overcome this is to focus on your truest sentence, what is real for you that day.
Face the facts: 5 social media truths that are hard to admit
Social media success may require retirements, not everybody needs a social media marketing strategy, and other social media truths that we need to know.
Facebook analysis: New insights from global business experts
Facebook’s news feed announcement created turmoil in the marketing world. This Facebook analysis provides new insights on what’s next.
Don’t panic. The Facebook announcement is no big deal.
The marketing world is an uproar after the Facebook announcement about news feed changes. But the data shows, nothing will really change and the strategy remains the same.
The future of the digital marketing agency with Mitch Joel
Mirum President Mitch Joel explains why the future of a digital marketing agency is reliant on navigating martech, hustling through new competition, and cozying up to Amazon.
Facebook’s biggest problem isn’t ethics, hate or fake news. It’s Facebook.
Mark Zuckerberg has pledged to “fix Facebook” this year. But Facebook’s biggest problems are not caused by fake news or Russian intervention. It’s from their own advertising system.
Five marketing leadership lessons from the Internet’s biggest scandal
This video blew up and created the Internet’s biggest scandal in years. What marketing leadership lessons can be distilled rom the underlying issues presented in this case?
Why marketing technology is sucking the life out of the marketing profession
Marketing technology is enabling a world of new data, insights and business models. But is it also making our customers hate us?