Go-to resources to modernize your marketing mindset
Many marketers are “frozen”in their approach, basing strategies on tried-and-true ideas that worked three years ago. Here are some resources to help you modernize your marketing mindset!
Does every brand need to take a political stand?
Social media has made the world more polarized. Consumers want to know what you stand for. Does every company need to take a political stand?
Sex sells. But how about beauty and truth in the age of authenticity?
Sex sells in marketing and advertising putting the spotlight on unattainable beauty. But there has been a shift toward a more natural look.
The techlash: Are people ready to fight back against Big Tech?
Social media is getting dangerous, manipulating and monopolistc. The techlash: Are people ready to fight back against Big Tech?
Five golden lessons from writing 2,000 blog posts (and counting)
I’ve learned some lessons from writing more than 2,000 blog posts. Here are a few surprises that may resonate with content creators.
To dramatically increase creativity, slash your budget in half
Money is the bane of creativity, Author Mark Schaefer argues that a starvation mentality can dramatically increase creativity!
Social Proof and the Business Case for Buying Fake Followers
With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.
The new marketing career: What do you need to do to remain relevant?
Mark Schaefer and Tom Webster peel back the curtains on their worklives and discuss their ideas on how to have a meaningful and relevant marketing career.
Do you create content for clicks or as an act of service?
To stand out today, too many are trying to be sensational or outlandish. But an alternative is to create content as an act of service that creates a legacy.
Five of my best insights on becoming a great marketing consultant
How do you become a great marketing consultant? Here are personal lessons learned from Peter Drucker, one of the most legendary consultants of all-time.