The techlash: Are people ready to fight back against Big Tech?


By Mark Schaefer

Social media has gotten weird.

It has congealed into a monopolistic mess.

It can be manipulative and even dangerous.

It is a threat to democracy.

Why aren’t people more concerned?

An insightful article in The Economist (“The techlash against Amazon, Facebook and Google—and what they can do”) suggests that maybe time is up.

On this new episode of The Marketing Companion, my pod-spouse Tom Webster and I riff on this subject. We look at this growing backlash against Big Tech and what might be coming next. Regulations? Will Facebook have to be broken up?

But wait, there’s more!

In this episode, we also discuss:

  • Social proof and why people are buying fake followers (this issue came to light by the “Follower Factory” report from the NYT).  — Why do people buy fake followers and the true story of how and why Mark bought fake followers. A world exclusive!
  • Why social media is becoming less and less cost effective
  • The next big business opportunity in social media marketing
  • “Facebook Zero” — Facebook is not sinister. We have done this to ourselves. Organic reach has been going down predictably for years. Why are people so upset?
  • Why Apple Smart Watches are the next big thing. Bigger than smart speakers?

You might be asking, “How can I get in on this conversation?” It is so simple my friend just click below and let it roll!

Click on this link to listen to Episode 123

Other ways to enjoy our podcast

Please support our extraordinary sponsors. Our content is free because of their generosity.

Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here:

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