All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Why your company may not need social media

Let’s have some fun with my buns. Cinnamon buns, that is. One of the myths we recently discussed on {grow} was the claim that every business needs to use social […]

The 20 craziest things you can do on Twitter

OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But the human race is made up of all kinds of people and some of […]

Creating a content marketing plan — without any content

When somebody talks about “content marketing,” they’re really talking about “content engineering” — scientifically optimizing documents such as blogs, case studies and white papers to create search engine results and […]

Can the social web play a role in customer retention?

The recession has culled the weak from the pack but it’s likely that your competition is still fierce. Is there a way to attract and retain B2B customers without lowering […]

Why it’s ridiculous to argue about ghost blogging

It seems like “ghost blogging” — the practice of penning posts for others — is always under attack. Jon Buscall wrote a fine piece about it recently as did Mitch […]

ShipServ and one of the most interesting B2B social media case studies

ShipServ provides one of the most well known b2b social media case studies

Want to “go viral?” Think again!

Seems like everybody wants to produce content that goes viral. Speaking from experience, you should be careful about what you wish for! Last week I followed with tradition and posted […]

Is this Foursquare or Bore-square?

I think I “get” Foursquare. I really do. I understand there could be significant business benefits and opportunities to build customer loyalty. But I really wonder if Foursquare can reach […]

Three new social media myths that MUST STOP NOW

A few months ago I wrote a post about The Five Social Media Myths that called out some of the mis-guided “rules” of the social web: To be effective in […]

Guy Kawasaki is the devil

Before I convince you that Guy Kawasaki is the devil, let’s look at his secret identity as described in his “official” bio. Guy Kawasaki is a managing director of […]

Social media strategies businesses should learn from politicians

Guest blogger and political pundit Jenci Spradlin reveals why business should take a marketing lesson from the politicians: Maybe it’s because I’m a political junkie and spend most of my […]

Six ideas to build social media momentum

My bike ride started me thinking about the importance of building social media momentum. Here’s what I mean. My wife and I recently completed a lengthy mountain biking adventure. At the end of […]

Hilarious video, serious marketing lessons

I wanted to show you this awesome music video because it’s creative, hilarious and it also reinforces a theme I’ve been writing about over several months … Toyota paid big […]

A Twitter success story: Search leads to new market discovery

Fara Hain grabbed my attention in a big way. In a recent comment on {grow} she mentioned that Twitter had led her to discover a new market for her company’s […]