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The silent majority: Why people don’t comment on your blog

“Why don’t I get comments on my blog?” This is one of the most common blog-related questions I receive. My recent post on re-thinking community engagement — especially on B2B […]

Meet the captain of the world’s first viral marketing success

Can you imagine being in charge of marketing and watch your product become the first-ever “viral” success story? It was just five years ago. YouTube was brand new. Facebook was just […]

Is your company built to blog?

Every company is getting into blogging it seems but somany people seem to be struggling with it What would you guess the biggest problem is? Not enough content? Not enough budget and/or […]

Exploding the “It’s all about the conversation” social media myth

One of the most pervasive mantras of the social media hype circus is that it’s “all about the conversation” with your customers. But if you look at what’s really happening […]

The moment that changed my life

It was a beautiful sunny spring day and I had just taken my nine-month-old son on a walk in his stroller. He was a chubby, healthy, happy baby and I […]

An easy way to explain the social web. Really!

I’m often asked to explain the social web … in three minutes or less. Difficult! But I’ve come up with a simple way to describe the importance of social media […]

Wait a minute. It’s not about engagement after all!

I’ve been invited to be a presenter on an upcoming B2B Blogging webinar (announcement forthcoming!) so I’ve been studying many company blogs that I regard as best practices. As I […]

How to sell stuff on your B2B blog without being annoying

I’m hoping by now the “selling is bad” phase of the social media mantra is passe and we can all freely embrace our inner capitalist. Right?Earlier this week I wrote […]

How to Use the Social Web to be a Star at Work

A few years ago, I was in a graduate leadership program at Carnegie Mellon University and took a class from a talented educator and author named Robert E. Kelly. Dr. […]

How to use Twitter to crowd-source creativity

I have a “virtual” company. Well, it’s a real company, but I don’t have a building and employees and all that traditional stuff. I work with a posse of freelancers […]

It’s time to draw the line on social media disclosure

Perhaps by now you’re heard of the “Please Rob Me” site that highlights those on Twitter disclosing that they’re away from their homes. While the site is kind of funny, it […]

A Tweet Fit for a Queen

Today I’m privileged to feature a wonderful social web success story from my friend Imad Naffa. He recently told me about being re-tweeted by Queen Rania of Jordan and how […]

The NEW “Four P’s” of marketing

Place, product, price and promotion. We all learned these basic marketing principles in college and they still stand up today. But the social web is a true shift in the […]

Social media measurement: Sometimes a picture is worth a thousand tweets

In all of the posts I’ve read about social media measurement, very few address the possible role of qualitative research — measuring when you don’t have data — so let’s take a look […]

Three reasons why the “experts” are wrong about social media measurement

There is an argument around the blogosphere that is DRIVING ME CRAZY. When it turns to the topic of measurement and social media marketing, many “authorities” flippantly rely on the “double standard” […]