Bonus KNOWN Content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
Transitioning online contacts into offline friendships
I’ve made many wonderful connections through the social web, but the magic really happens when I’ve strengthened those bonds by turning those online friends into offline
Why politics may drive the social web
While President Obama’s use of the social web to connect with voters and raise funds has been well-documented, it may be Scott Brown’s impossible 2010 senatorial win that
Why comment on a blog? Do it for the money.
Well, I’ve written two recent posts on why people DON’T comment on blogs — one about re-defining engagement, and one with feedback on why people
TV news anchor masters the social web to connect with viewers
One of our local news anchors, Tearsa Smith, has done a masterful job using the social web to connect to viewers in a personable, accessible
How do I get a job in social media marketing?
In my role as an educator and an advocate for social media marketing, this is a question I get asked at least once a week.Â
On Twitter, even casual interactions can deliver business benefits
This week, I’m featuring personal case studies to demonstrate how the social web can provide tremendous business benefits … often when you least expect it! Today’s example started
The next social media imperative: Defining YOU
  Was I clever enough? Was I charming? Did I make at least one good pun? Was I disconcerting? Disarming? Was I wise? Was I
A formula for social media business success
Starbucks. Â Dell. Â Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes recently. Not
Lessons from a marketing strategy gone wrong (mine!)
The theme for the blog this week is “strategy” and the first thing I needed to do is turn the microscope on myself. It’s ugly.
