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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

“Never build on rented land” is a cherished content strategy idea. But is it true?

“Begin with your why” is a popular consulting mantra, but not the best marketing strategy.

Marketing’s future could go anywhere, but here are five trends that could determine our future.

My best business advice came from one of the world’s business luminaries

It’s easy to overthink marketing with all the overwhelming options out there. Here’s a case study to help you simplify!

A new, AI-driven solution will help companies provide personalization and respect data privacy.

The pandemic has upended the world. Welcome to the Era of Unintended Consequences.


We sense that human-centered marketing is the right direction, but how does it show up in the world?

Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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