How can personalization and data privacy co-exist?
A new, AI-driven solution will help companies provide personalization and respect data privacy.
Archive for the ‘B2B and social media’ Category
Why marketers are now in the Era of Unintended Consequences
The pandemic has upended the world. Welcome to the Era of Unintended Consequences.
Why does marketing exist?
Is marketing about memories and stories or something more?
Ten inspiring examples of Human-Centered Marketing
We sense that human-centered marketing is the right direction, but how does it show up in the world?
How content can help companies create consumer habits
Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.
What makes you a digital influencer?
Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.
The relationship between trust, thought leadership and real employees
Does thought leadership come from a brand, a person, or a little of both?
Re-thinking the B2B customer experience
Mike Moran shares how websites can enhance the B2B customer experience to increase the traffic and site leads by doing two things.
A world in crisis demands that marketers step up and take charge
It’s time for marketers to take charge in the face of long-term shifts in consumer needs.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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