How to create engagement with customer flow
Ger van der Buijs’ theory of “Customer Flow” for creating engagement
Archive for the ‘B2B and social media’ Category
5 Ways to keep up with the avalanche of online customer feedback
Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
How to Keep Up with the Tsunami of Customer Feedback Online
Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
Putting content marketing on time out for a moment
Are you really in the content marketing business or the content creation business? Let’s put content marketing on time out for a moment to sort it out
Case study: Social media success in regulated industries
I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital […]
Finding profitable marketing niches in unexpected places
This case study shows how business success is found though leveraging profitable marketing niches.
Sponsored content and the economics of trust
Sponsored content is the hottest monetization strategy on the web. But what are the strategic implications of renting out your trust?
3 Tips for Future-proofing Your Digital Career
By Mars Dorian, {grow} Contributing Columnist As an illustrating blogger and sci-fi author, I both fantasize and worry about the future. On the one hand, I’m looking forward to 3D […]
Four overlooked B2B marketing ideas you can use now
What’s next for your marketing initiative? Take a look at these overlooked b2b marketing ideas for inspiration.
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