A new process to quantify content marketing success
This new process to quantify content marketing success puts your company in the best position to create economic benefits from your marketing effort.
Archive for the ‘Big Data and Analytics’ Category
Big data for marketing? You ain’t seen nothing yet.
Some of this new big data for marketing may be terrifying, but that won’t stop marketers from using it.
Why Big Data will go away soon
Everyone is obssessed with Big Data but this author contends that in the near future Big Data will go away
An inside look at innovation hot spots and how to get your idea noticed
The tech start-up world is Jim Lussier’s playground … and it is one cool place. When Michael Dell led a successful effort to take Dell private in the fall of […]
How to be “Future Ready” for a career in marketing
The world is changing fast. Here are tips for getting your marketing career future ready!
Are you in a social media experiment?
The answer is yes, but are there limits to social media experiments? Who owns your data?
A new look at Big Data, Audience and Influence
Ari Lightman sheds light on using Big Data to analyze audience and influence
Four ways customer connections will change by 2020
Technology is changing everything in business and customer connections could be readically different in the next few years!
Critical guidelines to help you determine your optimal online advertising partner
How to find the best media and online advertising partners for your business in today’s increasingly complex media landscape.
The Marketing Companion Podcast
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