How to set up a Social Media Command Center
Setting up a social media command center can be risky and expensive without thinking through some key strategic considerations
Archive for the ‘Big Data and Analytics’ Category
Internet security: Are Apple and Google protecting us or the criminals?
New security measures on Apple and Google mobile devices protect our data but also protect those trying to hurt us.
Three implications for Big Data and your marketing department
Don’t be afraid of the implications of Big Data and marketing. Let’s focus on the the three major opportunities ahead.
10 things you need to know NOW about OmniChannel Marketing
Multi-channel marketing has become omni-channel marketing as retailers look to provide a consistent and unified customer experience.
3 Steps to Building a Better B2B Target Account List
By Eric Wittlake, {grow} Contributing Columnist Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Yes, your offer, […]
Would you erase yourself from Google search results?
In this edition of The Marketing Companion, we cover the “right to be forgotten,” LinkedIn Blogging, Buyer Personas and more
The seven traits of an effective digital enterprise
To stay competitive, companies must stop experimenting with digital and commit to transforming themselves into a full digital enterprise.
Two technologies that will disrupt marketing strategy
Mark Schaefer and Tom Webster discuss two technologies that will disrupt marketing strategy on this episode of The Marketing Companion
Why Instagram is becoming the dominant social network
An examination of winners and losers in the digital age. What is the dominant social network
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