The rise and fall of my Web3 creator token. A drama in four acts
Launching a Web3 creator token was perilous, stressful, and educational.
Archive for the ‘Bitcoin and Blockchain’ Category
The Transformation is Happening: Consumers as Brand Creator
Learn how Web3 is changing consumers from buyers into a brand creator and co-owner.
Is your marketing getting a little better each year? That’s not enough.
Are you doing a little better each year? Marketing iteration may be a path of obsolescence.
15 Popular Marketing Trends: Hot or Not?
On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on […]
I launched a creator crypto token on Rally.io. Here’s what happened next.
I launched a creator crypto token on Rally.io called $RISE and I’ve already learned a lot of hard lessons.
Adopting cryptocurrency as a marketing strategy
In this guest post by John Rock, he takes a look at adding cryptocurrency as a marketing strategy for small businesses.
Three resources to stay relevant … and more
We all want to stay relevant. Here are some ideas and some short takes from the world of marketing.
Five significant trends that point to marketing’s future
Marketing’s future could go anywhere, but here are five trends that could determine our future.
NFT CryptoArt Investment: An Essential Guide for Creators
By now you’ve heard about the NFT – the CryptoArt that’s selling at Christie’s auction house for millions. But what is a non-fungible token?
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