Archive for the ‘Blogging best practices’ Category

Social media engagement is a lousy metric

Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.

The right time to ignore popular marketing advice

Sometimes taking popular marketing advice will backfire, as Mars Dorien shares from personal experiences and lessons he learned.

Can you blog effectively if you need to be liked?

Do you need to be liked? That factor may be getting in the way of you becoming an effective content creator. Instead, focus on being respected

How I totally screwed up my blogging strategy

Lack of focus, lack of discipline and boom — my blog seemed lost. How it happened and I I got my blogging mojo back

How often should I blog? Five steps to answering the question

“How often should I blog?” is one of the most frequently-posed questions. Here are five steps to help you determine the best content frequency.

How to select a common topic for a blog (or video or podcast)

It’s not easy finding a topic for a blog (or video or podcast) but it’s an essential step as you start a path to creating content

How to ruin your content by overthinking things

Stories of personal failure and how I screwed up my content efforts by overthinking things. Five tips to keep your content simple and improve productivity

Three ideas to end the social media poison

The web has become a divisive place. It seems like people are just throwing random punches into the air. Here are ways to combat the social media poison.

Surprise! It’s not about passion. Five lessons on building a huge personal brand

The KNOWN book by Mark Schaefer establishes a step-by-step guide to helping you establish a successful personal brand. Here are five critical lessons.