Archive for the ‘Blogging best practices’ Category

The biggest obstacle to social media business success

This is the third in a series exploring the keys to achieving business benefits in social media: Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. Let’s continue […]

Building meaningful business connections through social media

This is the second in a series exploring the keys to achieving business benefits in social media: Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. Now, we’re going […]

A formula for social media business success

Starbucks. Dell. Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes recently. Not only that, but I was […]

Successful business blogging in just one step

This is a map of Macedonia. It will only make sense if you read the article : ) My friend John Bottom is a gifted B2B marketing professional with London-based […]

Social media time shock strategies

This is Part 4 of my interview with Dr. Ben Hanna, former eBay exec, online marketing pioneer and VP of Business.com. Part 1: Four breakthrough Twitter insights Part 2: Essential […]

Developing a social media strategy when the rules aren’t clear

M.C. Escher This part 3 of my interview with B2B marketing pioneer Dr. Ben Hanna, VP of Business.com. Part 1: Four breakthrough Twitter research insights Part 2: Essential B2B social […]