Archive for the ‘blogging’ Category

The Anatomy of a Blog Post

I frequently receive questions about how I blog. Where do I get the ideas? How long does it take? Where do I come up with the graphics? The process I […]

Want to “go viral?” Think again!

Seems like everybody wants to produce content that goes viral. Speaking from experience, you should be careful about what you wish for! Last week I followed with tradition and posted […]

On Twitter, even casual interactions can deliver business benefits

This week, I’m featuring personal case studies to demonstrate how the social web can provide tremendous business benefits … often when you least expect it! Today’s example started when I tweeted “Go Steelers!” … […]

The ultimate guide to blogging when you don’t have time to blog

This is a blog post for anybody who has trouble finding the time to blog. In other words, everybody. I humbly submit a few practical ideas to help you become […]

It worked for Zappos. It probably won’t work for you.

Zappos* is a successful company with a well-publicized, aggressive employee use of social media. In fact, it may be the most famous social media model in all of blogdom. They have 13 blogs, […]

Ten ideas for the beginning blogger

If you look around the web, there is so much advice about blogging it’s not funny. Still, I’ve learned a few lessons that might help if you’re a beginner blogger and I […]

Get out your dancing shoes, it’s time to blog

Pop quiz: Over the next three years, what is the number one skill that will be needed by marketing professionals? Answer: An ability to entertain. I realize that is not normally […]

Ten blog posts that mattered

Ten blog posts that mattered in 2009

Is social media the new corporate star-maker?

A few months back I did a fun interview with Susan Wassel, the social media voice for Sharpie pens. Susan made me a believer. If you can bring pens to […]