Archive for the ‘branding’ Category

The heritage moat: Why nostalgia marketing dominates today

Nostalgia marketing is everywhere on even startups capitalize on history to create a “heritage moat.” Why is nostalgia so powerful today and how can any business use these ideas?

Rediscovering the OG Fundamentals of Marketing

It seems like every marketing conversation swirls around the latest AI tool, the newest social channel, or some fresh “growth hack” promising overnight results. But let’s not overlook some of the “OG” marketing fundamentals!

Rage Farms: The Hidden Industry Weaponizing Outrage Against Brands

Coordinated, anonymous attacks can come for any company or individual these days. What is behind the Rage Farms that attacked Cracker Barrel and other brands? Who is doing it, and why?

Why every business is selling diapers now. AI versus SEO

Google is still the search gorilla but the use of AI is surging. This suggests a new day for marketing. What can we learn by comparing the strategies — SEO versus AI?

Seven new ways brand communities are changing the marketing world

Brand communities are surging as businesses look for more significant customer connections. These seven trends are propelling exciting new innovations and value creation in the community space.

Now you can access my marketing consulting mind for free

How do you scale marketing consulting on a global scale? Build a custom GPT based on everything you know. Is there a business case for giving away everything you know?

This is Why Social Media Marketers Struggle

Social media marketers have been refining their professional approach to business value for nearly 20 years. Why can’t they grasp the simple idea of ROI?

How to keep from being Cracker Barreled

The Cracker Barrel marketing implosion became personal. When marketing becomes politicized, could this backlash happen to me? Could it happen to you?

Do I Really Need to Trust My Banana? What Most Marketers Get Wrong About “Trust”

There’s too much navel-gazing in marketing as we deliberate on building emotional bonds, community, and trust. Sometimes, I want to buy a banana and be left alone.