It seems like every marketing conversation swirls around the latest AI tool, the newest social channel, or some fresh “growth hack” promising overnight results. But let’s not overlook some of the “OG” marketing fundamentals!
Coordinated, anonymous attacks can come for any company or individual these days. What is behind the Rage Farms that attacked Cracker Barrel and other brands? Who is doing it, and why?
Google is still the search gorilla but the use of AI is surging. This suggests a new day for marketing. What can we learn by comparing the strategies — SEO versus AI?
Brand communities are surging as businesses look for more significant customer connections. These seven trends are propelling exciting new innovations and value creation in the community space.
How do you scale marketing consulting on a global scale? Build a custom GPT based on everything you know. Is there a business case for giving away everything you know?
Social media marketers have been refining their professional approach to business value for nearly 20 years. Why can’t they grasp the simple idea of ROI?
The Cracker Barrel marketing implosion became personal. When marketing becomes politicized, could this backlash happen to me? Could it happen to you?
There’s too much navel-gazing in marketing as we deliberate on building emotional bonds, community, and trust. Sometimes, I want to buy a banana and be left alone.
A bot thinks like me and acts like me. Will my AI Clone enable my ideas to spread far and wide or take my job? Let’s look at all sides of a new era of intellectual theft and opportunity.
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