Archive for the ‘branding’ Category

The end of brands, or the end of common sense?

Despite a number of pundits climbing on to an “end of brands” theme, this article proves why brand marketing is more vital than ever in an Ai-dominant world.

Six marketing megatrends we’re watching right now

Mark Schaefer and Mathew Sweezey challenge each other to call-out the most interesting marketing megatrends of the new year.

In defense of Jaguar (I think I’m the only one)

Jaguar is the marketing world’s target of ridicule but this post explains why the innovative automotive company is on the right path. In fact, it is on the only and inevitable path.

The Nutter Butter campaign explained. Yes, this nightmare makes sense

Nutter Butter has a new video campaign that’s an acid trip crossed with a horror movie. Is this any way to sell a cookie? Mark Schaefer says, “yes.”

Sometimes, marketing comes down to a personal decision

In a field where most people just follow the crowd, making a personal decision to carve a unique path might make all the difference to a marketing strategy.

Are you really building a personal brand on TikTok?

Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.

How to battle boring … even without a budget

I’m working on a new book and studying inspiring examples of creative excellence. This topic is timely because we certainly have an epidemic of dullness in the world, and AI […]