Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Competing in the attention economy has been the prevalent strategy for 20 years but AI is changing that. There is a new competitive landscape and intimacy wins the day.
The time is now to create your AI-shaped career. Here are 10 non-obvious ideas to help you prepare for the AI workplace infiltration.
The time is now to create your AI-shaped career. Here are 10 non-obvious ideas to help you prepare for the AI workplace infiltration.
Nostalgia marketing is everywhere on even startups capitalize on history to create a “heritage moat.” Why is nostalgia so powerful today and how can any business use these ideas?
It seems like every marketing conversation swirls around the latest AI tool, the newest social channel, or some fresh “growth hack” promising overnight results. But let’s not overlook some of the “OG” marketing fundamentals!
Coordinated, anonymous attacks can come for any company or individual these days. What is behind the Rage Farms that attacked Cracker Barrel and other brands? Who is doing it, and why?
Google is still the search gorilla but the use of AI is surging. This suggests a new day for marketing. What can we learn by comparing the strategies — SEO versus AI?
Brand communities are surging as businesses look for more significant customer connections. These seven trends are propelling exciting new innovations and value creation in the community space.
How do you scale marketing consulting on a global scale? Build a custom GPT based on everything you know. Is there a business case for giving away everything you know?
Social media marketers have been refining their professional approach to business value for nearly 20 years. Why can’t they grasp the simple idea of ROI?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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