How to be a marketing maverick in an old-fashioned industry
Elaine Ball shares how it pays to be a marketing maverick when your clients or your industry is old-fashioned, or in her case, geeks.
Archive for the ‘branding’ Category
Batman, Pokemon, and an essential lesson from the heart of marketing
There’s lots of lovin’ and hating going on over Pokemon Go, but underneath it all we can discover the very heart of marketing
Research shows content engagement is disconnected from brand goals. What’s next?
Research shows Content engagement is disconnected from brand goals like reach and resonance. What’s next?
Budweiser re-branding as “America:” A case study
Budweiser re-branding as “America” — asking for trouble, or a stroke of genius?
5 Ways to keep up with the avalanche of online customer feedback
Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
How to Keep Up with the Tsunami of Customer Feedback Online
Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
Nobody can blog for you, but maybe they can blog WITH you
It’s risky turning your blog over to others, but one solution is to have people who blog with you, not for you.
Why conversation hierarchy is important to your marketing strategy
Is it important for you to emphasize a social media marketing strategy? One of the first things you need to consider is conversation hierarchy
Seven fascinating marketing lessons of 2015
Branding, engagement and the transformation of Facebook are some of the marketing lessons we are discovering this year
The Marketing Companion Podcast
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