Archive for the ‘branding’ Category

Wearable content: The X-factor that makes a social media plan soar

Most companies are naturally trying to create financial benefits through their content, but should they be aiming at something different?

A short lesson in long marketing experience

Maybe keeping people in the same job is a powerful source of competitive advantage?

Few brands driving online influence and advocacy, study shows

New research shows a huge “advocacy gap” between passionate consumers and those who actually talk about brands.

The Radiohead Guide to Branding Excellence

By Christopher Craft, {grow} Community Member Radiohead’s masterful management of their brand is a blueprint for excellence. The genre-blending band became icons through their extensive and diverse music catalog, but […]

How to turn employees into a beacon for your brand

You may be missing an opportunity to unleash your biggest marketing channel of all!

Does every company need a social media strategy?

As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does everybody need a social media strategy?

Why your social media plan needs gurus and storytellers

If you’re only looking at social media strategy for success, you’re only seeing half the picture.

Losing control of your brand? Let’s get excited!

By Mars Dorian, Contributing {grow} Columnist Control. Humans are suckers for it. There’s a little Darth Vader in all of us – the little dictator who only supports his own opinion and vaporizes […]

Four ways to become a spellbinding online personality

It’s getting more difficult to stand out online, isn’t it? Mars Dorian provides a colorful guide to cutting through the noise and becoming the signal.