Few brands driving online influence and advocacy, study shows
New research shows a huge “advocacy gap” between passionate consumers and those who actually talk about brands.
New research shows a huge “advocacy gap” between passionate consumers and those who actually talk about brands.
By Christopher Craft, {grow} Community Member Radiohead’s masterful management of their brand is a blueprint for excellence. The genre-blending band became icons through their extensive and diverse music catalog, but […]
You may be missing an opportunity to unleash your biggest marketing channel of all!
As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does everybody need a social media strategy?
If you’re only looking at social media strategy for success, you’re only seeing half the picture.
By Mars Dorian, Contributing {grow} Columnist Control. Humans are suckers for it. There’s a little Darth Vader in all of us – the little dictator who only supports his own opinion and vaporizes […]
It’s getting more difficult to stand out online, isn’t it? Mars Dorian provides a colorful guide to cutting through the noise and becoming the signal.
Your most loyal customers don’t see you as a company. They see you as a friend? Hos can you use social media to make that friendship flourish?
Beyond loyalty, “emotional branding” builds a fanbase that will defend you no matter what. Here are the six stages of that process.
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