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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Research shows Content engagement is disconnected from brand goals like reach and resonance. What’s next?

Budweiser re-branding as “America” — asking for trouble, or a stroke of genius?

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
It’s risky turning your blog over to others, but one solution is to have people who blog with you, not for you.
Is it important for you to emphasize a social media marketing strategy? One of the first things you need to consider is conversation hierarchy
Branding, engagement and the transformation of Facebook are some of the marketing lessons we are discovering this year
Are you a personal brand? A company brand? Both? Let’s sort it out together.
Real time marketing is one of the hottest trends around but it is also one of the most difficult tricks to achieve in business
Does the design of your blog encourage your readers or drive them away?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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