Archive for the ‘business relationships’ Category

Finding the right “authenticity level” for your brand

There is a lot of talk about the need for brand authenticity, but how much is enough? The power of being vulnerable, the permission for restraint.

What it’s like to be hugged by a brand. Literally.

Technology is great but sometimes it moves us away from the human, vulnerable connection our customers crave. Sometimes you need to be hugged by a brand.

Being an Empathic Marketer in an Automated World

Jeffrey Slater identifies the empathic marketer and gives us tips on how to become one among the endless marketing data and automation.

5 questions you should ask yourself every day before bed

Mars Dorien shares five productivity questions he’s learned to ask at night to be productive with his work the next day. These are questions that we can all use.

The One Thing That’s Better Than Knowing Your Customers

Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. However, […]