Connection without cronyism
In response to my post on the social media country club (perhaps ”fortress” would have been more apt?) many people agreed with the observations I made but also challenged, “what […]
In response to my post on the social media country club (perhaps ”fortress” would have been more apt?) many people agreed with the observations I made but also challenged, “what […]
The economy of social media is built on favors, creating a dysfunctional social media country club. Are we building a world of group think?
At one point in my career, I had one of the largest (if not THE largest!) sales positions in the world. I had just one customer and they bought more […]
In the first article in this four-part series, I defined the three elements that contribute to business benefits through social media: Connections + Meaningful Content + Authentic Helpfulness = Business […]
This is the second in a series exploring the keys to achieving business benefits in social media: Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. Now, we’re going […]
Starbucks. Dell. Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes recently. Not only that, but I was […]
I know social media is about “relationships.” I get it … I really do. But if you are responsible for a social media initiative for your company, somebody is eventually […]
M.C. Escher This part 3 of my interview with B2B marketing pioneer Dr. Ben Hanna, VP of Business.com. Part 1: Four breakthrough Twitter research insights Part 2: Essential B2B social […]
The theme for the blog this week is “strategy” and the first thing I needed to do is turn the microscope on myself. It’s ugly. I have not been following […]
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