Archive for the ‘business strategy’ Category

How On-Demand Work Is Killing The Agency Of Record

Marketing’s ever-growing list of needs combined with an “on-demand” economy is likely killing the Agency of Record model. So what will take its place?

Is a store with no sales the future of retailing?

Retailing is in a cataclysmic shift. But a new California shop may portend the future of retailing. Oh yes. It has nothing on its shelves.

Story-selling and other hot content trends to watch now

Mars Dorian brings home three hot content trends he picked from conferences he attended in Europe, including story-selling

10 Non-obvious advantages of social listening every business should discover

Magdalena Urbaniak of Brand24 shares 10 advantages of social listening and how businesses can take utilize it to further their brand or business.

The Hidden Reason Your Marketing Team (And Business) is Stuck

Sometimes we don’t even know we’re stuck. Read this post for the 3 telltale signs your marketing team is stagnant, plus surefire ways to improve efficiencies, save time, save money, and spark growth — all at the same time.

Every Overworked Entrepreneur Should Try Reverse Problem Solving

Entrepreneurs are trained to focus on revenue and “hustle mode” but reverse problem solving can help them solve problems by understanding costs and looking internally for other viable solutions.

Three ways to jump on board the growing gig economy

A growing portion of the economy is coming from entrepreneurs stepping into the gig economy. Here are three best practices to help you get started out right.

No social media, no email, no website. And she’s a business success.

Does every business need content, a website and Facebook presence? Sometimes there are bigger goals in life that be realized, even with no social media.