Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Jim Kukral uses Major League Baseball as an example of how we need to be unskippable to gain the attention of today’s consumers.
In a world of malignant complexity, we may have to grow comfortable with marketing without forecasting or reliable measurement.
Creators are missing an opportunity if they aren’t owning their intellectual property and considering content licensing.
We all need to learn to embrace the chaos in this world of furious change. Here’s a resource to help you.
[podcast_player] That photo? An explanation is coming, I promise. But first an observation. I always follow the deliberations at the annual Cannes Lions Festival. It’s
Even our biggest fans may be out of touch with our current news. How do we reach the unreachable customer?
The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!
Quality matters, but to achieve a high price, there are a lot of other marketing tricks in the book.
Fake news is in the news. But what does it have to do with your marketing department? Get ready.
The future of branding isn’t in ads or press releases, It is in creating an accumulation of human impressions that leads to awareness and trust.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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