A spicy approach to addressing complexity on your website
A Thai Food Court offers a spicy lesson on how to make the best website, and while it may seem like a paradox, less is more in business, website complexity
Archive for the ‘business strategy’ Category
Are B2B companies that refuse to engage in social media facing extinction?
“No.” That’s the short answer to a question that was posed to me in Focus (which seems quieter and more manageable than Quora). It got my attention because it is a […]
Is there such a thing as “Successful FAIL”?
A {grow} Community Week Contribution by Caroline Di Diego (aka Casudi) Failure is a stigma in our culture, so we tend to put it out of our minds, and avoid […]
Stop shoving social media down my throat
It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media marketing and pushing it down […]
When did we forget about strategy?
Does anybody on the digital media scene pay attention to strategy? Or, are we so determined to lead our clients into social media nirvana that we dance right over that […]
Improve your blog. Stop writing for an audience!
I’m a little freaked about this post. I’m afraid people will read only the blog headline and get out their pitchforks and torches. So please glance at least a few […]
To succeed in social media, set aside your marketing plan
Forget your marketing PLAN? Have I gone MAD?? Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term […]
The most powerful leadership lesson I’ve learned
In graduate school I took a class on “Leaders and Leadership” that I hoped would give me respite from the grind of finance and economics. It turned out to be […]
The clash of the social media know-nothings
The know-nothings. You know who I’m talking about right? Social media “marketers” who have never practiced marketing. Maybe have never even had a sales job or a college-level marketing class. […]
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