Archive for the ‘business strategy’ Category

Sometimes not having a strategy is the best strategy

The most costly mistake you can make in business is brilliantly executing an obsolete strategy. Social media is changing the nature of strategy.

The customer is the customer. Adapt or die.

Those of us who have to compete for a living have come to realize there is only one real key to create competitive advantage. And this cautionary tale explains it.

The Top Five Crowdsourcing Mega-trends

I had my eyes opened to the massive growth of the crowdsourcing industry at a SXSW panel earlier this year. Ever since then, I have been looking for an […]

Google’s plan for world domination — REVEALED!

I’ve figured out Google’s grand plan for world domination. More or less. See if this makes sense to you. It sure did last night when I was sipping whiskey on my […]

A spicy approach to addressing complexity on your website

A Thai Food Court offers a spicy lesson on how to make the best website, and while it may seem like a paradox, less is more in business, website complexity

Are B2B companies that refuse to engage in social media facing extinction?

“No.” That’s the short answer to a question that was posed to me in Focus (which seems quieter and more manageable than Quora). It got my attention because it is a […]

Is there such a thing as “Successful FAIL”?

A {grow} Community Week Contribution by Caroline Di Diego (aka Casudi) Failure is a stigma in our culture, so we tend to put it out of our minds, and avoid […]

Stop shoving social media down my throat

It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media marketing and pushing it down […]

When did we forget about strategy?

Does anybody on the digital media scene pay attention to strategy? Or, are we so determined to lead our clients into social media nirvana that we dance right over that […]