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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Social Media Explained will get you up to speed on social media fundamentals fast!
Competitive advantage” has been an important business mantra for decades but does it even exist any more?
Think 98 percent customer satisfaction is pretty good? So did I, but social media forces us to re-consider
The social web gives and it takes away. Too much of a good thing can ruin your business.
These are not easy questions, but if you can answer them, you’re on your way to a solid social media strategy

Social media adoption in the supply chain has been slow. Until now. An inspirational case study.

If you give away content, what do you have left to sell? The surprising secret strategy behind content marketing success!
The most toxic thing that can happen to a business is executing beautifully on the wrong target. Here are some ideas to keep that from happening.

Distilling your focus to three words is a challenging but rewarding exercise. Here’s my crack at it.
Irrelevance is aggravating and wastes time. But ignoring it can also hurt your business.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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