Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Don’t wait for a crisis to go through a strategic renewal. Constant re-invention should be a core competency.
Facebook is failing both users and company partners by turning its back on the user experience and useful business features
The first step is to understand why social media programs fail. After you identify the pitfalls, you can devise a response.
The most costly mistake you can make in business is brilliantly executing an obsolete strategy. Social media is changing the nature of strategy.
Those of us who have to compete for a living have come to realize there is only one real key to create competitive advantage. And this cautionary tale explains it.
I had my eyes opened to the massive growth of the crowdsourcing industry at a SXSW panel earlier this year. Ever since then, I
I’ve figured out Google’s grand plan for world domination. More or less. See if this makes sense to you. It sure did last night when
A Thai Food Court offers a spicy lesson on how to make the best website, and while it may seem like a paradox, less is more in business, website complexity
“No.” That’s the short answer to a question that was posed to me in Focus (which seems quieter and more manageable than Quora). It got my
A {grow} Community Week Contribution by Caroline Di Diego (aka Casudi) Failure is a stigma in our culture, so we tend to put it out
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