Is it time to monetize your audience through Substack?
For more than 15 years, I’ve given away my content for free. Is it time for a pivot and make a steady income from Substack?
Archive for the ‘careers’ Category
The AI Easy Button imperils the future of marketing research
My friends are losing their marketing jobs as companies opt for the AI Easy Button. But as we cut costs, we might be missing out on the future of our companies.
How to overcome Content Shock in a world of AI slop
It’s never been more difficult to become the signal against the noise in our digital content world. But there is a way to overcome this new wave of Content Shock You will need to think like an artist.
The critical distinction between Human versus Humane marketing
In this episode of The Marketing Companion, Mark Schaefer and Mathew Sweezey discuss the foundational role of relationships in business and successful marketing. They make a distinction between human marketing and humane marketing.
Secrets of the Sustainable Personal Brand
Mark Schaefer has often said that your personal brand is your last line of defense AI. But a sustainable personal brand isn’t a project. It’s a lifestyle and he discusses his secrets with Jay Acunzo in this podcast episode.
When There’s No More “Up.” Lessons from the Top of the Mountain
The highlight of a career prompted dark new emotions and lessons on what it means to follow your curiosity.
This Chatbot re-humanized the conversation
Guest post by Linda Rolf There’s never been a website chatbot I’ve been willing to waste my time on. You know those perky non-humans that are here to answer all […]
Strip humanity to its essence and you’ll build a durable business
Building a durable business is not dependent on Facebook ads or a new logo. It’s tapping into the elements of humanity that never change.
Now you can access my marketing consulting mind for free
How do you scale marketing consulting on a global scale? Build a custom GPT based on everything you know. Is there a business case for giving away everything you know?
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Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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