Archive for the ‘careers’ Category

Ten ways to create an AI-shaped career

The time is now to create your AI-shaped career. Here are 10 non-obvious ideas to help you prepare for the AI workplace infiltration.

Do we begin to battle AI for human artistry?

If the bots are coming for our jobs, should we prepare to battle AI? Considering the last time we had a disruption like this, there is a better strategy.

A step-by-step approach to AI adoption for your company

AI adoption isn’t about learning prompts or proving an ROI. You have to get your people on board and this post teaches you how to do that.

Is it time to monetize your audience through Substack?

For more than 15 years, I’ve given away my content for free. Is it time for a pivot and make a steady income from Substack?

The AI Easy Button imperils the future of marketing research

My friends are losing their marketing jobs as companies opt for the AI Easy Button. But as we cut costs, we might be missing out on the future of our companies.

How to overcome Content Shock in a world of AI slop

It’s never been more difficult to become the signal against the noise in our digital content world. But there is a way to overcome this new wave of Content Shock You will need to think like an artist.

The critical distinction between Human versus Humane marketing

In this episode of The Marketing Companion, Mark Schaefer and Mathew Sweezey discuss the foundational role of relationships in business and successful marketing. They make a distinction between human marketing and humane marketing.

Secrets of the Sustainable Personal Brand

Mark Schaefer has often said that your personal brand is your last line of defense AI. But a sustainable personal brand isn’t a project. It’s a lifestyle and he discusses his secrets with Jay Acunzo in this podcast episode.