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Archive for the ‘careers’ Category
Deep Thinking in the Age of Instant Answers: Navigating the Great AI Disruption
A special edition of The Marketing Companion reveals ideas from the new book “How AI Changes Your Customers” and features a free audio chapter from the book! AI provides instant answers that are disrupting the fabric of marketing.
A contrarian view to work life balance
Many people decry the idea of hard work that jeopardizes work-life balance. But maybe the sacrifice you’re making now leads to better life options later.
This is Why Social Media Marketers Struggle
Social media marketers have been refining their professional approach to business value for nearly 20 years. Why can’t they grasp the simple idea of ROI?
Attention to Intention: How AI is Rewriting the Rules of Marketing and Sales
AI is not just adding new capabilities to our professional arsenal, it is rewriting the rules of marketing. In this discussion with tech leader and author Sandy Carter, we look at specific strategies to win the new sales and marketing game in the AI Era.
Three Ways Human Marketers Survive When AI Comes for Their Job
AI can accomplish much of the work done my white collar workers today. But human marketers still have a place in this world. The post examines three areas that will continue to be dominated by humans.
Stop the presses. I think I was just bored.
Feeling bored led to an exploration of research showing that stillness matters to productivity, creativity, and maybe even personal growth.
The sad and mysterious tale of my invisible book
Even successful authors stumble. This is the story of the “invisible book” that everyone loved but nobody bought.
Attention Economy 2.0 and the Impact on Marketing
The attention economy was already fractured but now it’s being warped by AI. How do we adjust our marketing strategies in this environment?
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