Archive for the ‘careers’ Category

The clash of the social media know-nothings

The know-nothings. You know who I’m talking about right? Social media “marketers” who have never practiced marketing. Maybe have never even had a sales job or a college-level marketing class. […]

What lessons from your first boss do you still use today?

This has been a week of reminiscing for me. I had a business opportunity come up that gave me a good excuse to talk to many industry old-timers, including several […]

How to Use the Social Web to be a Star at Work

A few years ago, I was in a graduate leadership program at Carnegie Mellon University and took a class from a talented educator and author named Robert E. Kelly. Dr. […]

TV news anchor masters the social web to connect with viewers

One of our local news anchors, Tearsa Smith, has done a masterful job using the social web to connect to viewers in a personable, accessible manner. She’s a best practice […]

Seven crucial tips to help you keep up with technology

In my recent post on the time-sucking dragon known as the social web, Jody Pirello offered some comments on how she keeps up with the latest trends. I think this is […]

How do I get a job in social media marketing?

In my role as an educator and an advocate for social media marketing, this is a question I get asked at least once a week. Here are some ideas on how to […]

On Twitter, even casual interactions can deliver business benefits

This week, I’m featuring personal case studies to demonstrate how the social web can provide tremendous business benefits … often when you least expect it! Today’s example started when I tweeted “Go Steelers!” … […]

How social media can hurt business relationships

The social web may be the most revolutionary marketing tool since the advent of radio. I don’t have to tell you why at this point. But for all the opportunities, […]

Is social media the new corporate star-maker?

A few months back I did a fun interview with Susan Wassel, the social media voice for Sharpie pens. Susan made me a believer. If you can bring pens to […]