Why Tom Peters thinks desperation fuels excellence
Tom Peters provides extraordinary advice in this interview including his view that desperation fuels excellence
Archive for the ‘Case studies’ Category
Big Marketing Ideas for 2023 and Beyond
Mark Schaefer and Mathew Sweezey explore the biggest marketing ideas in 2022 and what’s coming up in the new year.
20 Entertaining Uses of ChatGPT You Never Knew Were Possible
New uses of ChatGPT are exploding on the marketplace. Here are inspirational ideas to get you going.
The rise and fall of my Web3 creator token. A drama in four acts
Launching a Web3 creator token was perilous, stressful, and educational.
BeReal: A practical guide for marketers and adults
BeReal is a red-hot new app. Fiona Lucas reviews it from a personal and professional perspective.
Buying on beliefs? I don’t believe it
More and more customers claim they are “buying on beliefs” but is that really true?
The long ugly road of measurement and influencers
The road to measurement and influencers has been rocky. It’s time to do better.
Five things you need to change on your website right now
These common website mistakes can be corrected in an hour.
The business case for personal branding in one photograph
The business case for personal branding comes into chilling view as AI takes over content creation jobs.
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