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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
To build trust and loyalty with customers, we need to create a connection. Social media is ideal for this type of emotional branding.
YouTube is promoting a content pattern to build strong online brands. Can this work for small companies too?

This blog post describes the theory behind monetizing blog comments. Blogging best practices, blog community building
By Martin Shervington, {grow} Community Member I’ve been a Seth Godin fan ever since I read Permission Marketing in 2001. It is his book Tribes, however, that’s been on

Sometimes the return on your social media investment comes to you in the strangest ways. Here is the ROI of Twitter explained

By Mark Masters, {grow} Community Member No one cares about how much you profess to know or how good your business is. What matters is

Who are the Rising Social Media Stars to watch? These are the marketers, bloggers and podcasters making an impact around the world.
You can only expect to discover Twitter success if you follow these three steps
The manager behind Tourism Australia’s Facebook page — one of the most popular in the world — describes the secret of leveraging fan content and creating a presence with attitude
This study shows that the most successful NFL teams have a great social media presence too
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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