Four ways social media impacts emotional branding
To build trust and loyalty with customers, we need to create a connection. Social media is ideal for this type of emotional branding.
Archive for the ‘Community-building’ Category
Is there a “content pattern” that builds a brand?
YouTube is promoting a content pattern to build strong online brands. Can this work for small companies too?
Monetizing blog comments: Why your blog is economic gold
This blog post describes the theory behind monetizing blog comments. Blogging best practices, blog community building
How to Build a Super Tribe using Google+
By Martin Shervington, {grow} Community Member I’ve been a Seth Godin fan ever since I read Permission Marketing in 2001. It is his book Tribes, however, that’s been on my mind lately, and I […]
The ROI of Twitter, Explained
Sometimes the return on your social media investment comes to you in the strangest ways. Here is the ROI of Twitter explained
No one cares about what you know, until they know you care
By Mark Masters, {grow} Community Member No one cares about how much you profess to know or how good your business is. What matters is that you care about something […]
70 Rising Social Media Stars Creating the Future of Marketing
Who are the Rising Social Media Stars to watch? These are the marketers, bloggers and podcasters making an impact around the world.
3 Twitter best practices that unlock business success
You can only expect to discover Twitter success if you follow these three steps
Secrets behind one of the world’s greatest Facebook marketing successes
The manager behind Tourism Australia’s Facebook page — one of the most popular in the world — describes the secret of leveraging fan content and creating a presence with attitude
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