Archive for the ‘Consulting best practices’ Category

How should brands connect to consumer communities?

The key to marketing insights come from consumer communities yet many companies are confused about how to proceed. Mark Schaefer provides some guidance based on his brand conversations.

Sometimes, marketing comes down to a personal decision

In a field where most people just follow the crowd, making a personal decision to carve a unique path might make all the difference to a marketing strategy.

Beyond Imposter Syndrome

Imposter syndrome seems to be ubiquitous. But what do you do with it? Mark Schaefer and Amanda Russell approach it from different angles.

How to battle boring … even without a budget

I’m working on a new book and studying inspiring examples of creative excellence. This topic is timely because we certainly have an epidemic of dullness in the world, and AI […]

Is it easier to build a business or start a movement?

Have you considered the possible link between the start of a movement and the start of a business? A new look at how people can belong to your brand and sustain a business.

Why a Focus on Subscribers, Not Web Traffic, Transformed My Strategy

The author ignored digital marketing basics for too long and is recommitted to a focus on subscribers as a key business metric.

Master the Art of Business Narrative: A Game-Changer for Marketers

Business narrative is different from storytelling and using these fundamental techniques

Should you still pursue a career in marketing?

AI is disrupting many white collar careers but possibly none so much as marketing. This begs the question — is it still a viable career? Should you pursue a career in marketing?

Reflecting on the most rewarding marketing experience of my life

Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing. Our aim is to help […]