Archive for the ‘Consulting best practices’ Category

Building a simple AI assistant can transform your business now

Mark Schaefer and Dana Malstaff discuss how a simple AI assistant can serve customers, build a business, act as a growth coach, and even help you keep your sanity.

How marketing employment might be disrupted when the economic value of intelligence is zero

The impact of AI on marketing employment has been hotly debated. Here’s one take based on what we know to be true today.

The LinkedIn growth secrets nobody talks about

A viral sensation reminds us that LinkedIn growth depends on a secret sauce that includes timing, engagement, and persverence.

You don’t need to have the right answers if you have the right questions.

Mark Schaefer describes why an effective leader today needs the right questions more than the right answers

How should brands connect to consumer communities?

The key to marketing insights come from consumer communities yet many companies are confused about how to proceed. Mark Schaefer provides some guidance based on his brand conversations.

Sometimes, marketing comes down to a personal decision

In a field where most people just follow the crowd, making a personal decision to carve a unique path might make all the difference to a marketing strategy.

Beyond Imposter Syndrome

Imposter syndrome seems to be ubiquitous. But what do you do with it? Mark Schaefer and Amanda Russell approach it from different angles.

How to battle boring … even without a budget

I’m working on a new book and studying inspiring examples of creative excellence. This topic is timely because we certainly have an epidemic of dullness in the world, and AI […]

Is it easier to build a business or start a movement?

Have you considered the possible link between the start of a movement and the start of a business? A new look at how people can belong to your brand and sustain a business.