Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Brand community is a hot topic and a massive opportunity. But most of the people curating a community don’t have a community at all. Here’s the unsettling truth.
A round up post featuring content creator angst, the decline in social media use, and a focused idea for AI implementation from Mark Schaefer.
There are a lot of marketing ideas sitting right in front of you. This post is a reflection on the ideas I’ve repeated often, and yet I think most people haven’t heard me yet.
The Uprising is an annual marketing retreat hosted by Mark Schaefer. Highlights this year included a deep dive on the place for humans in an uncertain agentic world.
Sure, AI is coming for our jobs. But I expect ther will be at least for areas of human dominance in the AI Era.
AI adoption isn’t about learning prompts or proving an ROI. You have to get your people on board and this post teaches you how to do that.
For more than 15 years, I’ve given away my content for free. Is it time for a pivot and make a steady income from Substack?
While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.
Mark Schaefer has often said that your personal brand is your last line of defense AI. But a sustainable personal brand isn’t a project. It’s a lifestyle and he discusses his secrets with Jay Acunzo in this podcast episode.
The highlight of a career prompted dark new emotions and lessons on what it means to follow your curiosity.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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