Archive for the ‘Consulting best practices’ Category

When There’s No More “Up.” Lessons from the Top of the Mountain

The highlight of a career prompted dark new emotions and lessons on what it means to follow your curiosity.

This Chatbot re-humanized the conversation

Guest post by Linda Rolf There’s never been a website chatbot I’ve been willing to waste my time on. You know those perky non-humans that are here to answer all […]

Why every business is selling diapers now. AI versus SEO

Google is still the search gorilla but the use of AI is surging. This suggests a new day for marketing. What can we learn by comparing the strategies — SEO versus AI?

Strip humanity to its essence and you’ll build a durable business

Building a durable business is not dependent on Facebook ads or a new logo. It’s tapping into the elements of humanity that never change.

Seven new ways brand communities are changing the marketing world

Brand communities are surging as businesses look for more significant customer connections. These seven trends are propelling exciting new innovations and value creation in the community space.

Deep Thinking in the Age of Instant Answers: Navigating the Great AI Disruption

A special edition of The Marketing Companion reveals ideas from the new book “How AI Changes Your Customers” and features a free audio chapter from the book! AI provides instant answers that are disrupting the fabric of marketing.

Building a simple AI assistant can transform your business now

Mark Schaefer and Dana Malstaff discuss how a simple AI assistant can serve customers, build a business, act as a growth coach, and even help you keep your sanity.