Archive for the ‘Consulting best practices’ Category

A step-by-step approach to AI adoption for your company

AI adoption isn’t about learning prompts or proving an ROI. You have to get your people on board and this post teaches you how to do that.

Is it time to monetize your audience through Substack?

For more than 15 years, I’ve given away my content for free. Is it time for a pivot and make a steady income from Substack?

Research points to the “Attention Equation” behind measurable content success

While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.

Secrets of the Sustainable Personal Brand

Mark Schaefer has often said that your personal brand is your last line of defense AI. But a sustainable personal brand isn’t a project. It’s a lifestyle and he discusses his secrets with Jay Acunzo in this podcast episode.

When There’s No More “Up.” Lessons from the Top of the Mountain

The highlight of a career prompted dark new emotions and lessons on what it means to follow your curiosity.

This Chatbot re-humanized the conversation

Guest post by Linda Rolf There’s never been a website chatbot I’ve been willing to waste my time on. You know those perky non-humans that are here to answer all […]

Why every business is selling diapers now. AI versus SEO

Google is still the search gorilla but the use of AI is surging. This suggests a new day for marketing. What can we learn by comparing the strategies — SEO versus AI?

Strip humanity to its essence and you’ll build a durable business

Building a durable business is not dependent on Facebook ads or a new logo. It’s tapping into the elements of humanity that never change.

Seven new ways brand communities are changing the marketing world

Brand communities are surging as businesses look for more significant customer connections. These seven trends are propelling exciting new innovations and value creation in the community space.